Social Media Marketing

Nowadays, customers expect businesses to form genuine relationships with them, and to engage them on a personal level. Thus, a strong social-media presence will help you build an organically growing community of loyal supporters.


A weak social-media presence leaves your business vulnerable to the risk of being perceived as cold, impersonal, and archaic.

People care what their peers do and think: a recommendation from a friend is more valuable than any number of traditional advertising exposures. Your customers can be your most powerful advocates, and social media gives them forums to share positive brand experiences with their friends.

People are drawn to products and services that are meaningful to them, and purchasing choices are often emotional in ways beyond the inherent properties of a product or service. Social media gives you the opportunity to engage your customers, include them in your narrative, and form relationships with them.

Social media can also produce leads for your business: it can be used to identify individuals who are likely to be interested in your products or services, and to acquire their contact information.

We have experience building social media for a wide range of verticals and will assign a community manager with specific expertise to your account. We will then plan a strategy to build your social media presence on the networks most beneficial for your business.

  • Create or redesign your presence: on Facebook, LinkedIn, Twitter, Instagram, and other relevant networks, includes creating content.
  • Custom Facebook campaigns: we can conduct polls, post coupons, and embed videos and images on your Facebook page. We can also create Facebook apps for additional interactivity and engagement with your audience.
  • Lead-capture campaigns: we identify prospects and acquire their names, e-mail addresses, physical addresses, and cell-phone numbers.
  • Analytics: we gather data on the effectiveness of social media campaign elements, such as what customers like, share, and re-tweet, as well demographic and geographic data on who is doing the liking, sharing, and re-tweeting. We provide you our analyses in monthly reports.

 

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