Search Marketing

People searching the web seldom look past the first page of results, and the competition to get your business in there is becoming fiercer by the day. Thus, optimizing your website and social media can make the difference between prominence and anonymity.


Your website’s search engine rankings depend on a number of things, with search algorithms changing on a daily basis. However, the following elements are fundamental: accurate page titles, meta-tags, URL structure, site navigation, quality content, optimized images, and links to your site (especially from social media).

Our SEO team comprises designers, analytics experts, copywriters, and link builders who work together to ensure that your website is optimized for the major search engines. We create a tailored SEO strategy for you based on our analysis of your website, industry, market opportunities, geographic locations, and audience demographics. We always strive to be up to date on the latest algorithmic developments and SEO best practices.
Our services include the following:

  • Analysis: website architecture, layout, navigation; keyword density and content flow; CMS and content-driven portals.
  • Activities: 1-to-1 keyword targeting; meta-data development; link-building.
  • Social media strategy: tactics to acquire links, book marks, and content distribution.

 

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